Delta just made a huge investment for its 64,000 employees working worldwide by adopting innovative, better-looking, and more comfortable uniforms. However, not everyone has appreciated the initiative so far.
Atlanta. 1st. June, 2018: Delta ordered 1.2 million new designer uniforms for its employees working in hangars, airports and aircrafts. The cost is estimated to be as high as $20 million. The old uniforms have now been integrally replaced, since May 29th.
Delta had chosen Zac Posen to design its new uniforms. The collaboration between Zac Posen (designer), Land’s End (producer) and Delta took about three years. During that period of time, Delta set up 80 employee focus groups and surveyed about 1,000 of its employees over a three-month period. After studying a total of more than 30,000 surveys, it bought about 165 modifications before eventually approving the final version of the new uniforms.
Zac Posen, who is a well-known women’s designer, is also known for the modern touch that he adds to his designs. In the framework of his collaboration with Delta, he spent considerable amounts of time in giving company to Delta staff in many of its departments in order to have a better idea of the employee philosophy and culture, and thus be able to deliver better results by designing clothing that fits and suits Delta employees all over the world, whatever their location.
According to the Atlanta Journal Constitution, Ed Bastian, CEO of Delta airlines, believes that it was worth making such a great effort, despite the high cost. He expressed his satisfaction with the fact that employees from all workgroups look more united than ever, and that Delta is incredibly proud to look more a team with its new uniforms.
The airline’s CEO also stated that having fashion and glamour back into the company makes him happy. The new uniforms offer more sophistication, more elegance, as well as an international look. Knowing that Delta is willing to be a global rather than a domestic carrier, having a uniform that stands out is no bad idea.
Numerous features add to the coolness of the uniforms: they are made of high-tech fabrics, they are stretchable, water repellant, waterproof, resistant to wrinkles and stains, anti-static, deodorizing, etc. Moreover, the new designs include compression undergarments for female employees and compression socks for both male and female employees.
One notable change is the passport plum color that Delta chose for some of the new uniforms. After keeping uniforms navy blue for more than 30 years, it suddenly made a change that not everybody has been able to understand and agree with. CEO argues that the new color allows Delta to differentiate itself from local and domestic airlines, whose uniforms are also mainly blue and navy.
Reactions to the new uniform have been relatively positive on social media, but some Twitter users did not like the initiative and let the Delta team know about it. Complaints were about the incompatibility of a short-sleeve shirt with a tie, the excessive amount of money spent on designer uniforms rather than customer service, or newer aircraft, etc.